Site logo

7 Powerful Tips to Conduct Informational Interviews with Confidence


Informational interviews are an essential tool for anyone looking to explore career options, gain industry insights, or expand their professional network. Unlike job interviews, these conversations are less formal and more focused on gathering information. They can be a great help to make informed career decisions. This article will guide you through the process of conducting effective informational interviews to help you achieve your career goals.

Understanding Informational Interviews

Informational interviews are casual, yet professional conversations where you seek advice and information from someone working in a field or company you are interested in. The primary purpose is to learn and build connections, not to ask for a job. They provide a platform to ask questions about career paths, company cultures, industry trends, and more.

Benefits of Informational Interviews

Expand Your Network

Informational interviews can significantly expand your professional network. Building relationships with industry professionals can open doors to new opportunities and provide you with valuable contacts for future career moves.

Gain Industry Insights

Through informational interviews, you can gain a deep understanding of the industry you’re interested in. This firsthand knowledge can be invaluable in making informed career decisions and preparing for job applications.

Discover Hidden Opportunities

Often, job openings are not advertised. Informational interviews can help you learn about these hidden opportunities. By making a positive impression, you might be considered for roles that are not yet publicly available.

Preparing for an Informational Interview

Research the Industry and Company

Before the interview, research the industry and the company thoroughly. Understand the key trends, challenges and opportunities in the sector. This will help you ask relevant questions and show that you are well-prepared.

Prepare Your Questions

Prepare a list of insightful questions to ask during the interview. Focus on topics like the person’s career path, the company culture, industry trends, and advice for someone entering the field. Having prepared questions shows your seriousness and respect for the interviewee’s time.

Plan the Logistics

Plan the logistics of the interview, including the time, place and mode of conversation. Whether it’s in-person, over the phone or via video call, ensure you have a quiet and professional setting to conduct the interview.

Conducting the Informational Interview

Build Rapport

Start the interview by building rapport. A friendly greeting and some light conversation can set a positive tone. Show genuine interest in the interviewee’s background and experiences.

Ask Insightful Questions

Ask the questions you prepared, but also be flexible. If the conversation takes an interesting turn, follow it. Listen actively and ask follow-up questions to deepen the discussion.

Take Notes

Take notes during the interview to capture key points and insights. This will help you remember the information and show that you value the interviewee’s input.

Following Up After the Interview

Send a Thank You Note

Send a thank you note within 24 hours of the interview. Express your gratitude for their time and insights. A thoughtful thank you note can leave a lasting positive impression.

Stay Connected

Stay connected with the interviewee by adding them on LinkedIn or sending occasional updates. Maintaining the relationship can be beneficial for future networking opportunities.

Reflect on What You Learned

Reflect on the information you gathered and how it impacts your career decisions. Consider the advice and insights shared, and apply them to your career planning.

Common Mistakes to Avoid

Being Unprepared

Avoid going into the interview unprepared. Lack of preparation can waste both your time and the interviewee’s, and it can leave a negative impression.

Focusing Only on Yourself

While it’s important to share your background, ensure the focus remains on the interviewee and their experiences. Ask questions and listen more than you speak.

Neglecting to Follow Up

Failing to follow up with a thank you note can be seen as unprofessional. Always take the time to express your appreciation and stay in touch.

Tips for Successful Informational Interviews

Be Professional

Treat the informational interview with the same professionalism as a job interview. Dress appropriately, be punctual and respect the interviewee’s time.

Show Genuine Interest

Show genuine interest in the interviewee’s experiences and insights. People appreciate when others are truly interested in their stories and advice.

Practice Active Listening

Practice active listening by focusing on what the interviewee is saying, nodding and asking follow-up questions. This shows that you are engaged and value their input.


Informational interviews are a powerful tool in your career exploration arsenal. They offer a wealth of knowledge, expand your network and uncover hidden opportunities. By preparing well, conducting the interview professionally, and following up thoughtfully, you can make the most of these valuable interactions. Start incorporating informational interviews into your career strategy today and unlock new paths to success.


How should I request an informational interview? Request an informational interview through a polite and concise email or LinkedIn message. Explain who you are, why you’re reaching out, and suggest a convenient time for them.

What should I wear to an informational interview? Dress professionally, similar to what you would wear for a job interview. This shows respect and professionalism.

Can I ask for a job during an informational interview? No, the purpose of an informational interview is to gain insights and advice. Asking for a job can make the conversation uncomfortable.

How long should an informational interview last? An informational interview typically lasts about 30 minutes. Be respectful of the interviewee’s time and stick to the agreed duration.

What if the interviewee doesn’t respond to my request? If the interviewee doesn’t respond, wait a week before sending a polite follow-up message. If there’s still no response, move on to other contacts.

How can I stay in touch after the interview? Stay in touch by connecting on LinkedIn and sending occasional updates or messages. Building a genuine relationship is key.